E-mail marketing is a powerful tool. In fact, it's one of the most effective forms of modern marketing. According to Litmus, more than a third of marketers (36.7%) intend to increase spending on e-mail marketing this year. At the same time, most of these brands expect an increase of up to 15%, and 7.0% believe the growth will be more than 15%.
There were budget cuts at the beginning of the COVID-19 pandemic, with 35% of marketers stating that they were significantly reducing their budget.
Integrating e-mail with other marketing tools is the fastest-growing segment for these marketing professionals, with 35.8% reporting planned growth in 2022. That's because companies are grappling with new buying behavior, which often uses a combination of online and offline channels.
But Apple's data protection efforts mean that advertisers' ability to measure the effectiveness of e-mail advertising campaigns is being questioned. Audiences are also spending less and less time reading e-mails, making it harder for marketers to do so.
However, e-mail marketing is becoming increasingly important to most companies - it can be an effective way to improve baselines and personalize messages.
Global marketing is evolving. Brands are devoting more and more time and money to e-mail marketing because it's one of the best methods for keeping in touch with consumers.