Content is a prerequisite for a successful business. Blog posts are one option for content. More than a dozen types of content, such as emails, videos, social media posts, podcasts, infographics, and other visual material, can be used to increase brand awareness. But without content operations, such material likely doesn't involve production, publication, or posting. And what good is a blog post if no one reads it?
If your goal is to post content daily, you need to decide who is assigned the job? What are the methods that will be used? What systems do you need to use to get the job done?
The content operations department can help you solve these problems. This department combines the strategies, creation, posting, distribution, and content management.
Content Operations focuses on three aspects:
- People: task performers, their roles, and responsibilities.
- Process: what is needed to make the project successful.
- Technology: which tools are used to create a content management system.
Project management and making a plan
All materials must be entered into the editorial calendar. It is a multi-level calendar that keeps track of where, how, and when content will be published. Project management and scheduling tools include Monday and Asana.
Monday and Asana are also good examples of task management tools. These programs enable the team to shape, control and execute content operations.
Content execution also requires the technology needed to execute a task. What does the team use to complete the work? Authors need access to word processing tools such as Microsoft Word or Google Docs. Designers also need web and graphic design tools such as Adobe Photoshop or Canva.
Analysis and reporting
Analytics and reporting generally make up the last stage of the content lifecycle. Analytics tools evaluate the content and its success.
Who benefits from content operations
There is a simple solution to this simple question - everyone. Content operations ensure sustainable and consistent operations at all levels. Senior management is assured that the company is operating successfully, which benefits the company. The company's employees are empowered to use precisely defined responsibilities and mechanisms. It enhances both the work culture and the quality of work. And the last person who benefits from content operations is the consumer. Publication materials are one of the most excellent tools companies use to increase the interest of current and potential customers. Publications provide helpful information and recommendations. Emails notify them of current or future arrivals and promotions. In building a relationship with a company, customers form certain expectations. Content operations contribute to their satisfaction.
The results of content transactions
- savings in time and money
- higher quality of content
- a faster process of content creation
- Satisfied and confident teams.
Content Operations Manager
Although they may be called different names in different companies, their function is the same. The content operations manager oversees the team's day-to-day activities to ensure that the right people, processes, and technology are implementing the content operations strategy.
To realize their overall goals, content managers may also be responsible for:
- Selecting technology and operations support tools
- Developing and overseeing company policies and regulations
- optimization of content production processes
- recruiting and hiring employees responsible for content
- training of new employees.
As a result, the content manager is less about the actual content and more about the people, technology, and processes required to plan, develop and post it.
To understand the content creation process, there are three words to remember: people, processes, and technology. As long as a company has the right people with the proper techniques and technology, content operations will run smoothly and successfully.