Marketing is very important in sales and business development. He can give a comprehensive answer to a lot of questions. For example: Where do people spend most of their savings? What is the determining factor when buying? How do they determine how much money they can spend on a product?
The role of marketing is to understand the consumer market, stand out from the competition, and demonstrate the exclusivity of the services you offer.
There is always a moment of competition and competition in business.
Consumers tend to change their habits and preferences due to both personal and external reasons. By examining where buyers' money is mainly spent, we can conclude in which direction the company should move. Corporations must explain the nature and importance of the products they provide so that customers are interested in them and become their regular customers.
In this case, knowledge of marketing and its strategies based on relevance and usefulness will come in handy.
In this article, we will consider new strategic marketing moves, taking into account all the same usefulness, but with an innovative approach adapted to modern realities. You will also be able to see the TOP 5 most useful marketing moments.
So what are the benefits of marketing? What is the meaning of this expression?
Even though the word “utility” has a completely direct meaning if viewed in a non-economic sense. But the very definition of utility in the framework of marketing implies certain importance and significance, which is used by consumers in the process of acquiring something they need and while spending their savings. Self-awareness and deepening in "marketing utility" will allow corporations to understand consumer spending habits, as well as improve the processes of development of internal systems of the corporation, which are engaged in attracting as many customers as possible.
What is the main value of knowledge of marketing utility?
Throughout its history, the discipline of marketing has always been responsible for the wow effect and customer acquisition. And this is quite a successful task, given the fact that potential buyers will notice the original advertising of your company and you will have even more information about their cash costs when they purchase your product, thanks to a successful marketing idea.
Do you have any questions?
And they do exist. In the modern world of advanced technologies and the Internet, the market is oversaturated with advertising integrations, which cannot but worry marketers.
In one of the publications of the New York Times, it was mentioned how much people hated everything related to advertising and the imposition of various products on them. Since advertising now sounds almost everywhere, starting from PCs, smartphones, magazines, and banners in the subway, people have ceased to react positively to it. On the contrary, they experience a share of irritation if they come across another billboard. Therefore, for the advertisement to be truly remembered and to evoke a response from a potential buyer, marketers, and advertisers should try their best.
But today, to simplify this process, experts have gone deep into the search for usefulness in marketing. Now, this has become the main goal of this area. This is expressed in the fact that companies try to provide customers with the most useful and necessary products. They should provide maximum benefit and be super functional.
Only if this whole idea is properly followed will service marketing be able to improve the relationship between consumers and corporations. Only thanks to such a connection, it is possible to achieve trust in the manufacturing company. This is a rather subtle and painstaking process that justifies the money and resources spent on it.
1. Utility in time
This includes the usefulness of the relevance and timeliness of the item. You need to clearly define the time frame for when your product will appear on the market and whether consumers will need it at that time. Buyers do not want to wait for months for the desired purchase, they want to receive it as fashionable as possible faster, without any delays. From here comes the importance of the usefulness of time for tracking the conversion of buyers on orders.
Seasonal and climatic changes are also taken into account when considering utility over time. Indeed, with the change of seasons, the habits of consumers change significantly, they stop buying some products, and begin to acquire more relevant things that they can use here and now.
Also, when considering the food market, it is worth remembering the shelf life of the food products sold. All deliveries must be made on time, and unsold goods must be immediately recycled after expiration. It is important that real estate fully meets the expectations of buyers.
2. Utility of the place
This point is explained very simply, buyers want to receive goods and services where they want them. Quite often, you can notice such a pattern as the desire of consumers to find the necessary thing as close as possible to their home.
Since modern realities dictate new strategies, digital marketing is developing its technologies, so a big plus for any company will be the ability to constantly find the necessary product in its warehouse.
3. The utility of having
The utility of owning includes the actual process of owning a product. Let's look at this theory in terms of storage containers. Even though these items are often included in the sections of kitchen utensils in many online stores, customers can easily use containers as they want, regardless of prejudice and their original purpose. Thus, their usefulness is greatly enhanced.
4. Usefulness of form
Although for the sake of economy and convenience, many companies provide products not ready-made, but disassembled, meaning that you will need to assemble them, customers are more fond of ready-made, finished forms that can be used immediately. If a company provides complete products that do not require additional effort, money, or time from consumers, it is more likely to win the trust and favor of buyers.
5. Utility of information savvy
This item has appeared quite recently in this collection. Informational value can be critical to a successful sale, while endless conversion attempts lead to overwhelming failure. Information tips can help a person understand what kind of product they need. Therefore, it is very important to include as much information as possible about the product in the information field. Marketers convince the company's management that it is necessary to create information call centers, as well as to keep in the store staff trained sales agents who will be able to answer any question of the visitor. Quite often, market value and conversion rates are improved through well-presented information.
The main goal of marketing is to create value and usefulness of the product for the buyer.
For the most part, companies do not pretend that their products fit all five utility parameters but they have already begun to strive for the compliance of at least some new marketing strategies.