How this or that advertising banner ends up on the screen is incomprehensible to most people. There are several myths, from eavesdropping to data self-determination, and we'll dispel them. Advertising, especially online advertising, is still a closed book for many. Even marketers can't have a complete overview - Google, Facebook, and Co. aren't exactly known for their comprehensive transparency. We've looked in detail at six common advertising myths.
What is digital transformation, how has digital transformation changed the marketing industry, and what skills should your marketing team develop to build customer loyalty in the future successfully? Digital transformation is one of the most important hot topics in marketing. It's not just about technology but also people, processes, data, analytics, and strategies. Digital marketing changes how customers interact with your brand, but it changes the entire marketing process.
Integrated Digital Performance Solutions has demonstrated a new technology development that provides marketers with a key to predicting SEO, generating weekly search share data and tracking digital consumer queries. The company says this development has significant potential in the performance market and is designed to fill the gaps created by the mainstream markets by bringing together data sets and resources beyond their current capabilities.
Foreign companies in China are less optimistic than a year ago. What are the biggest challenges? A year can change a lot. While in 2020/21, companies still cited Internet access restrictions, low cross-border Internet speeds, and administrative obstacles as the top 3 problems for business. The current survey referred to such issues: as preferential treatment for local companies, legal uncertainty, and restrictions due to environmental regulations.
Real estate marketing aims to increase the investment appeal of real estate for the investor, tenant, actual buyer, and other target audiences who may use the property after it is handed over. The use of marketing is associated with the beginning of work on constructing the property. At the same time, marketing activity is maintained at all stages of the life cycle. In other words, real estate marketing is resorted to from the moment of appearance of ideas to their implementation at the end of the construction phase.
The productivity of mobile app marketing depends directly on data collection and analysis. The analysis is the primary means of evaluating the effectiveness of an advertising campaign and optimizing it. But it is essential to analyze the number of users who visited the app and those who deleted it.
Main parameters of mobile app marketing. To start with, you should compare results across several metrics rather than analyze each one individually. Determining the number of installations is a great start to the analysis, but it should be considered in conjunction with the percentage of uninstalls.
