Digital marketing is the interaction mechanisms with the user, carried out through specific digital channels, for example, smartphones, computers, tablets, TV. In addition, digital marketing also has its representation in offline media in the form of providing links to resources electronically and QR codes.
Digital marketing involves an individualized approach, which means understanding the needs, preferences, hobbies, and other information about a potential customer.
What to do and what not to do in marketing for senior IT executives. At last year's annual ROI Summit in London, two IT leaders from different industries - nonprofit and big oil - spoke as panelists. Although they represented opposite industries, there were many similarities in how the panelists researched IT and made decisions that ultimately led to IT purchases.
How often do you conduct a thorough review of your company's marketing strategy? An annual marketing plan will allow you to set the right course for your company's business goals. Think of it as a forward-looking plan that sets the right direction for your team's campaigns, goals, and development.
E-mail marketing is a powerful tool. In fact, it's one of the most effective forms of modern marketing. According to Litmus, more than a third of marketers (36.7%) intend to increase spending on e-mail marketing this year. At the same time, most of these brands expect an increase of up to 15%, and 7.0% believe the growth will be more than 15%.
App Annie conducted a study on user interest in mobile apps in 2021 and found that users will spend 20.5% more money in iOS and Google Play app stores during the year than last year - $135 billion versus $112 billion, according to a company press release. By the end of 2021, users will have downloaded nearly 140 billion new apps - 10 billion more than in 2020.
In 2021, Pinterest stock tripled, but almost no one paid attention to it against the backdrop of Tesla and Zoom Video Communications' success. We think the stock could be interesting to buy, despite its nearly 60% slump from February to December of this year. Rumors that PayPal might buy Pinterest for $70 a share momentarily fueled interest in the latter's stock. Given Pinterest's projected 2021 net income growth of more than 2x, the company's 32.8x P/E 2021E valuation looks unjustifiably understated.
